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1
Mass Customization im Dienstleistungsbereich - theoretische Fundierung und praktische Umsetzung eines Konzeptes zur Erlangung hybrider Wettbewerbsvorteile
Büttgen, Marion
- In:
Neue Entwicklungen im Dienstleistungsmarketing : …
,
(pp. 257-285)
.
2002
Persistent link: https://www.econbiz.de/10001662792
Saved in:
2
Integrierte Wertschöpfungsnetzwerke für Mass Customization
Piller, Frank T.
-
2000
Persistent link: https://www.econbiz.de/10001691062
Saved in:
3
Von der
Massenproduktion
zur Mass Customization
Schenk, Michael
;
Seelmann-Eggebert, Ralph
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 249-269)
.
2002
Persistent link: https://www.econbiz.de/10001679205
Saved in:
4
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
5
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
6
Mass customization and guardrails : "you can not be all things to all people"
Çil, Eren B.
;
Pangburn, Michael S.
- In:
Production and operations management : an international …
26
(
2017
)
9
,
pp. 1728-1745
Persistent link: https://www.econbiz.de/10011747379
Saved in:
7
Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin
;
Stadler Blank, Ashley
;
Meloy, …
- In:
Journal of operations management
69
(
2023
)
8
,
pp. 1320-1341
Persistent link: https://www.econbiz.de/10014475542
Saved in:
8
Maximizing customer value via mass customized e-consumer services
Grenci, Richard T.
;
Watts, Charles A.
- In:
Business horizons
50
(
2007
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10003425854
Saved in:
9
Mass customization: balancing customer desires with operational reality
Ismail, Hossam
(
contributor
)
- In:
Mass customization : challenges and solutions
,
(pp. 85-109)
.
2006
Persistent link: https://www.econbiz.de/10003375762
Saved in:
10
Mass customization
Piller, Frank T.
-
2008
Persistent link: https://www.econbiz.de/10003667441
Saved in:
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