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1
Applying the marketing concept to design new products
Ginter, James L.
;
Talarzyk, W. Wayne
- In:
Journal of Business Research
6
(
1978
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10005473785
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2
The influence of package copy claims on consumer product evaluations
Dean, Michael L.
;
Engel, James F.
;
Talarzyk, W. Wayne
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10002066747
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3
Applying the marketing concept to design new products
Ginter, James L.
;
Talarzyk, W. Wayne
- In:
Journal of business research : JBR
6
(
1978
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10002454815
Saved in:
4
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
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5
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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6
Cognitive dissonance, brand preference and product familiarity
Sheth, Jagdish N.
- In:
Insights into consumer behavior
,
(pp. 41-53)
.
1968
Persistent link: https://www.econbiz.de/10002820981
Saved in:
7
A conceptual model of long-range multinational marketing planning
Sheth, Jagdish N.
- In:
Management international review : mir ; journal of …
12
(
1972
)
4/5
,
pp. 3-15
Persistent link: https://www.econbiz.de/10002821000
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8
Demographics in consumer behavior
Sheth, Jagdish N.
- In:
Journal of business research : JBR
5
(
1977
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10002821008
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9
A factor analytical model of brand loyalty
Sheth, Jagdish N.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
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10
A field study of attitude structure and the attitude-behavior relationship
Sheth, Jagdish N.
- In:
Models of buyer behavior
,
(pp. 242-268)
.
1974
Persistent link: https://www.econbiz.de/10002821030
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