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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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Entwicklungslinien im Industriegütermarketing
Voeth, Markus - In: Innovatives Industriegütermarketing, (pp. 1-16). 2007
Persistent link: https://www.econbiz.de/10003784652
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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Marketing von Solutions : Grundlagen des Solution Marketing und Herausforderungen auf dem Weg zum Solution Seller
Woisetschläger, David; Backhaus, Christof; Michaelis, … - In: Marketing von Solutions : innovative Ansätze und Best …, (pp. 3-30). 2010
Persistent link: https://www.econbiz.de/10008732142
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Anforderungserhebung bei der Erstellung integrierter Lösungen
Töllner, Alke - In: Marketing von Solutions : innovative Ansätze und Best …, (pp. 83-108). 2010
Persistent link: https://www.econbiz.de/10008736882
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Relational and transactional factors as hybrid criteria for buyer project selection (BPS) : an exploratory study from industrial suppliers' perspective
Lee, Wangen; Lin, Tom M. Y.; Lee, Wenshu; Lee, Ji-ren - In: Industrial marketing management : the international … 39 (2010) 4, pp. 605-615
Persistent link: https://www.econbiz.de/10003983992
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CASE : managing customer relationship gaps at SKF
Nordin, Fredrik; Brozovic, Danilo; Kowalkowski, Christian; … - In: Journal of business market management : JBM 8 (2015) 2, pp. 455-463
This teaching case study focuses on SKF, a leading supplier of products, services and solutions. It consists of an overview of the company and then a narrative concentrating on the sudden loss of a large customer relationship. Moreover, it explores how central individuals devise various...
Persistent link: https://www.econbiz.de/10011379461