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Wie nützt die Werbung dem Verb...
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Eisend, Martin
34
Taylor, Charles Raymond
30
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29
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29
Gierl, Heribert
26
Septianto, Felix
23
Dahlén, Micael
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Ford, John B.
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Mueller, Barbara
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Bergler, Georg
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Okazaki, Shintaro
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Karray, Salma
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Wilson, Rick T.
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Carlson, Les
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Koslow, Scott
14
Chang, Chingching
13
Hudders, Liselot
13
Kerr, Gayle
13
Moser, H. R.
13
Pitt, Leyland F.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Bruhn, Manfred
12
Chan, Kara
12
Hayes, Jameson L.
12
Katona, George
12
Martín Herrán, Guiomar
12
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212
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82
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73
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Psychology & marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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8
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1
Wie "erlernt" der Konsument eine Werbebotschaft?
Pflaum, Dieter
- In:
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium …
33
(
1980
)
5
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003650347
Saved in:
2
Die Gesellschaft in den Fängen der Bedürfnismacher
Illich, Ivan
- In:
Fluchtpunkt Jahrhundertwende : Ursprünge und Aspekte …
,
(pp. 97-103)
.
1979
Persistent link: https://www.econbiz.de/10003158319
Saved in:
3
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
Saved in:
4
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
5
The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh
;
Tsai, Chia-ching
;
Cheng, Yin-hui
; …
- In:
Journal of business and psychology
24
(
2009
)
4
,
pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
Saved in:
6
Information und Motivation in der Konsumwerbung
Sacherl, Karl
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
18
(
1966
)
4/5
,
pp. 339-349
Persistent link: https://www.econbiz.de/10003667356
Saved in:
7
Attitudes and consumer behaviour
Hansen, Flemming
- In:
European marketing research review
2
(
1967
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
Saved in:
8
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.
;
Bush, Alan J
;
Davis, Robert A.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Saved in:
9
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel
- In:
Advertising theory
,
(pp. 269-280)
.
2012
Persistent link: https://www.econbiz.de/10009524155
Saved in:
10
Celebrity influences on young consumers : guiding the way to the ideal self
Yurdakul Şahin, Dicle
;
Atik, Deniz
- In:
Izmir review of social sciences
1
(
2013
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009791196
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