//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Eine werbepsychologische Anzei...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
7,539
Advertising
6,175
Werbewirkung
2,879
Advertising effects
2,877
Consumer behaviour
2,288
Konsumentenverhalten
2,288
Online-Marketing
1,265
Internet marketing
1,263
Psychologie
908
Theorie
750
Theory
749
Psychology
731
USA
649
United States
615
Markenführung
552
Brand management
549
advertising
535
Social Web
420
Social web
419
Print advertising
414
Printwerbung
414
Brand image
382
Markenimage
382
Marketingmanagement
349
Deutschland
348
Marketing management
347
Preismanagement
273
Pricing strategy
273
Target group
258
Zielgruppe
258
Markenartikel
256
Emotion
255
Brand
247
Spieltheorie
226
Game theory
223
Marketing
201
Wettbewerb
200
Werbepsychologie
180
Psychology of advertising
179
Gender
173
more ...
less ...
Online availability
All
Undetermined
3,151
Free
406
Type of publication
All
Article
Book / Working Paper
8,785
Journal
227
Database
2
Other
1
Type of publication (narrower categories)
All
Article in journal
6,171
Aufsatz in Zeitschrift
6,171
Aufsatz im Buch
1,012
Book section
1,012
Conference paper
47
Konferenzbeitrag
47
Reprint
23
Case study
22
Fallstudie
22
Article
16
Systematic review
11
Übersichtsarbeit
11
research-article
10
Collection of articles of several authors
8
Sammelwerk
8
Interview
6
Book Part
4
Festschrift
4
Rezension
3
Conference proceedings
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Book Review
1
Nachruf
1
Statistics
1
Statistik
1
Umfrage
1
more ...
less ...
Language
All
English
6,770
Undetermined
1,346
German
587
French
18
Italian
8
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Dutch
1
Portuguese
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Eisend, Martin
34
Pelsmacker, Patrick de
30
Taylor, Charles Raymond
30
Gierl, Heribert
29
Kaiser, Harry M.
29
Dahlén, Micael
23
Septianto, Felix
23
Rosengren, Sara
21
Yoon, Sukki
21
Huh, Jisu
20
Reid, Leonard N.
20
Mueller, Barbara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Zaccour, Georges
19
Campbell, Colin L.
17
Dens, Nathalie
17
Diehl, Sandra
17
Ford, John B.
17
Okazaki, Shintaro
17
Torres, Ivonne M.
17
Carlson, Les
16
Karray, Salma
15
Kinnucan, Henry W.
15
Wilson, Rick T.
15
Choi, Yung Kyun
14
Koslow, Scott
14
Moser, H. R.
14
Bergler, Georg
13
Hudders, Liselot
13
Kerr, Gayle
13
Terlutter, Ralf
13
Wu, Linwan
13
Chan, Kara
12
Chang, Chingching
12
Hayes, Jameson L.
12
King, Karen Whitehill
12
Martín Herrán, Guiomar
12
Phillips, Barbara J.
12
Pitt, Leyland F.
12
more ...
less ...
Institution
All
Anheuser-Busch, Inc.
1
Chartered Insurance Institute
1
Deutschland / Bundesregierung
1
Dialog Marketing Competence Center <Kassel>
1
Federal Trade Commission
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lausanne / Université
1
more ...
less ...
Published in...
All
Journal of advertising research
247
International journal of advertising : the review of marketing communications
199
International journal of advertising : the quarterly review of marketing communications
190
Journal of business research : JBR
182
Journal of advertising
176
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
150
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
72
European journal of marketing : EJM
71
Journal of historical research in marketing
70
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
65
Psychology & marketing
62
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Health marketing quarterly
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Marketing letters : a journal of research in marketing
37
Young consumers : insight and ideas for responsible marketers
36
Journal of global marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Advertising theory
31
Economics letters
31
Applied economics
30
Esomar congress
30
International advertising and marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
more ...
less ...
Source
All
ECONIS (ZBW)
8,697
EconStor
21
Other ZBW resources
10
USB Cologne (business full texts)
4
RePEc
3
Showing
1
-
10
of
8,735
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The remembering and forgetting of advertising
Zielske, Hubert A.
- In:
Journal of marketing
23
(
1959
),
pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
Saved in:
2
Oglasi u staroj srpskoj štampi 1834 - 1915
Janc, Zagorka
- In:
Ekonomika : menadžment, marketing, finansije, …
(
1996
),
pp. 338-348
Persistent link: https://www.econbiz.de/10001206757
Saved in:
3
Werbung
- "eine Kunst, die gelernt sein will" : Aufbrüche in eine neue Warenwelt 1750 - 1850
Homburg, Heidrun
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 11-52
Persistent link: https://www.econbiz.de/10001245650
Saved in:
4
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
5
A study of first page advertising trends in select Indian newspapers
Poonia, Arun Kumar
;
Chauhan, Gajendra Singh
;
Sharma, …
- In:
The IUP journal of marketing management : IJMM
14
(
2015
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011411978
Saved in:
6
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
7
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
8
Alte Geschlechtersterotypen oder neue Vielfalt : wie werden Frau und Mann heute in der
Werbung
dargestellt?
Stark, Susanne
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 397-413)
.
2013
Persistent link: https://www.econbiz.de/10009780093
Saved in:
9
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
10
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->