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1
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
2
Framing and word choice in childhood obesity reduction-focused
advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
3
Advertising
budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
4
Image
advertising
under unfair competition law and the Benetton campaign
Hartwig, Henning
- In:
IIC : international review of intellectual property and …
32
(
2001
)
7
,
pp. 777-794
Persistent link: https://www.econbiz.de/10001632068
Saved in:
5
The impact of
advertising
on financial performance in the era of global economic crisis
Yegin, Emine Banu
- In:
Managerial issues in finance and banking : a strategic …
,
(pp. 185-195)
.
2014
Persistent link: https://www.econbiz.de/10010208411
Saved in:
6
Global
advertising
practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
7
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
8
Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker
advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
Saved in:
9
Airlines : standardize your international
advertising
!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
5
,
pp. 1090-1104
Persistent link: https://www.econbiz.de/10014245678
Saved in:
10
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
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