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1
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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2
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
3
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
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4
The evolution of marketing research
Morosan, Cristian
;
Bowen, John T.
;
Atwood, Morgan
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
Saved in:
5
Qualitative inquiry in marketing and consumer research
Sherry, John F.
;
Kozinets, Robert V.
- In:
Kellogg on marketing
,
(pp. 165-194)
.
2001
Persistent link: https://www.econbiz.de/10001612983
Saved in:
6
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
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7
Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003876984
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8
Qualitative Forschung: zwischen Wissenschaft und Kunst
Meyer, Anton
;
Raffelt, Ursula
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 317-338)
.
2009
Persistent link: https://www.econbiz.de/10003877186
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9
Case Study Approach
Göbel, Fabian
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 359-376)
.
2009
Persistent link: https://www.econbiz.de/10003877189
Saved in:
10
History of qualitative research methods in marketing
Levy, Sidney J.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 3-16)
.
2006
Persistent link: https://www.econbiz.de/10003445751
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