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Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor; Kawsar Ahmad - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
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Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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Does relationship marketing have a dark side? : a theoretical perspective
Deepika; Singh, Shashank Vikram Pratap; Paul, Mohinder - In: International journal of business innovation and … 30 (2023) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10014293983
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Decision models for customer relationship management (CRM)
Reinartz, Werner J.; Venkatesan, Rajkumar - In: Handbook of marketing decision models, (pp. 291-326). 2008
Persistent link: https://www.econbiz.de/10003755277
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Managing clearance sales in the presence of strategic customers
Zhang, Dan; Cooper, William L. - In: Production and operations management : an international … 17 (2008) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10003756747
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Theoretische Perspektiven zur Kundenzufriedenheit
Homburg, Christian; Stock-Homburg, Ruth - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 17-51). 2008
Persistent link: https://www.econbiz.de/10003744196
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Yield management e rapporti con la clientela, la distribuzione e i dipendenti nel settore turistico-alberghiero
Mauri, Aurelio G. - In: Economia e diritto del terziario : rivista quadrimestrale 19 (2007) 2, pp. 363-388
Persistent link: https://www.econbiz.de/10003745027
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A social process model of user-analyst relationships
Newman, Michael; Robey, Daniel - 2008
Persistent link: https://www.econbiz.de/10003763036
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Modelling a CRM Markov chain process using system dynamics
Ip, Wai Cheung; Chen, Bocheng; Lau, Henry C. W.; Choy, … - In: International journal of value chain management : IJVCM 2 (2008) 4, pp. 420-435
Persistent link: https://www.econbiz.de/10003767409
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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207