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1
Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor
;
Kawsar Ahmad
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
Saved in:
2
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
3
Does relationship marketing have a dark side? : a theoretical perspective
Deepika
;
Singh, Shashank Vikram Pratap
;
Paul, Mohinder
- In:
International journal of business innovation and …
30
(
2023
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10014293983
Saved in:
4
Decision models for customer relationship management (CRM)
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Handbook of marketing decision models
,
(pp. 291-326)
.
2008
Persistent link: https://www.econbiz.de/10003755277
Saved in:
5
Managing clearance sales in the presence of strategic customers
Zhang, Dan
;
Cooper, William L.
- In:
Production and operations management : an international …
17
(
2008
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10003756747
Saved in:
6
Theoretische Perspektiven zur Kundenzufriedenheit
Homburg, Christian
;
Stock-Homburg, Ruth
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 17-51)
.
2008
Persistent link: https://www.econbiz.de/10003744196
Saved in:
7
Yield management e rapporti con la clientela, la distribuzione e i dipendenti nel settore turistico-alberghiero
Mauri, Aurelio G.
- In:
Economia e diritto del terziario : rivista quadrimestrale
19
(
2007
)
2
,
pp. 363-388
Persistent link: https://www.econbiz.de/10003745027
Saved in:
8
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
9
Modelling a CRM Markov chain process using system dynamics
Ip, Wai Cheung
;
Chen, Bocheng
;
Lau, Henry C. W.
;
Choy, …
- In:
International journal of value chain management : IJVCM
2
(
2008
)
4
,
pp. 420-435
Persistent link: https://www.econbiz.de/10003767409
Saved in:
10
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming
;
Li, Zehui
;
Chen, Jinyuan
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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