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Qualitative sales research : an exposition of grounded theory
Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10011374653
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Systems-savvy selling, interpersonal identification with customers, and the sales manager’s motivational paradox : a constructivist grounded theory approach
St. Clair, Donald P.; Hunter, Gary K.; Cola, Philip A.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 391-412
Persistent link: https://www.econbiz.de/10011976240
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Understanding cross-cultural sales manager–salesperson relationships in the Asia-Pacific Rim region : a grounded theory approach
Deeter-Schmelz, Dawn R.; Lauer, Timothy P.; Rudd, John M. - In: Journal of personal selling & sales management 39 (2019) 4, pp. 334-351
Persistent link: https://www.econbiz.de/10012200894
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Business manoeuvring : a model of B2B selling processes
Åge, Lars-Johan - In: Management decision : MD 49 (2011) 9, pp. 1574-1591
Persistent link: https://www.econbiz.de/10009613035
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Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.; Pennington, Julia R.; Fowler, Aubrey R. - In: Journal of business research : JBR 68 (2015) 12, pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
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Breaking new ground: developing grounded theories in marketing and consumer behavior
Fischer, Eileen; Otnes, Cele - In: Handbook of qualitative research methods in marketing, (pp. 19-30). 2006
Persistent link: https://www.econbiz.de/10003445781
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The Impact of Public R&D on Marketing and Supply Chains on Small Farms’ Market Sensing Capability: Evidence from the Australian Seafood Industry
Dentoni, Domenico; English, Francis; Schwarz, Daniela - In: International Food and Agribusiness Management Review 17 (2014) 1
The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10011142510
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German retail pharmacies –- regulation, professional identity and commercial differentiation
Pioch, Elke; Schmidt, Ruth A. - 2001
Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …
Persistent link: https://www.econbiz.de/10009455036
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Über die Rekonstruktion der Handlung „Einkaufen im Bioladen“ – ein Beispiel für qualitative Sozialforschung nach der „Grounded Theory“
Helmle, Simone - In: German Journal of Agricultural Economics 54 (2005) 6
This article presents a study about the symbolic significance of shopping in the organic store. The data are based on autobiographic reports and analyzed using grounded theory. The result is a concept with finding of identity and well-being as the main categories. According to these categories,...
Persistent link: https://www.econbiz.de/10008802762
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559