//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Multinational corporate websit...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
27
Werbung
24
Advertising effects
15
Werbewirkung
15
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
10
Online-Marketing
10
USA
8
United States
8
Confidence
7
Public relations
7
Social Web
7
Social web
7
Vertrauen
7
Arzneimittel
6
Pharmaceuticals
6
Öffentlichkeitsarbeit
6
Direct marketing
5
Direktmarketing
5
Viral marketing
5
Virales Marketing
5
Children
3
Comparison
3
Mobile Marketing
3
Mobile marketing
3
OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
3
Sponsoring
3
Sponsorship
3
Vergleich
3
Website
3
Adolescents
2
Bibliometrics
2
Bibliometrie
2
Cognition
2
Communication
2
Computational advertising
2
Consumer socialization
2
Corporate disclosure
2
more ...
less ...
Online availability
All
Undetermined
34
Free
1
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
research-article
4
Aufsatz im Buch
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Systematic review
1
review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
51
Undetermined
9
Author
All
Huh, Jisu
54
Reid, Leonard N.
12
Shin, Wonsun
12
DeLorme, Denise E.
10
An, Soontae
5
Srivastava, Jaideep
4
Cho, Soyoen
3
Faber, Ronald J.
3
Kim, Hyejin
3
Lu, Xinyu
3
Pfeuffer, Alexander
3
Dahlén, Micael
2
Darmawan, Ida
2
DeLorme, Denise E
2
Kim, Eunah
2
Lee, Chunsik
2
Pang, Augustine
2
Reid, Leonard N
2
Rosengren, Sara
2
Xu, Hao
2
Abdollahi, Maral
1
Becker, Lee B.
1
Bhutada, Nilesh
1
Cude, Brenda J.
1
Das, Debarati
1
Delorme, Denise
1
Delorme, Denise E.
1
Eisend, Martin
1
Faber, Ronald J
1
Gross, Michelle
1
Helberger, Natali
1
Ho, Benjamin
1
Huang, Sangruo
1
Kee, Kalya M.
1
Khan, Euna Mehnaz
1
Kim, Junga
1
Laczniak, Russell N.
1
Langteau, Rita
1
Lew, Zijian
1
Lueck, Jennifer
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
International Journal of Pharmaceutical and Healthcare Marketing
5
International journal of advertising : the review of marketing communications
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Journal of marketing communications
5
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Designing and communicating experience
1
Digital advertising : theory and research
1
Health marketing quarterly
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of global marketing
1
Journal of service management
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
OLC EcoSci
12
Other ZBW resources
7
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
2
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
5
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
6
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
7
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
8
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
9
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
10
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->