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150 erfolgreiche Werbeideen fü...
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Einzelhandel
10,265
Retail trade
9,200
Werbung
7,515
Advertising
6,147
Konsumentenverhalten
5,212
Consumer behaviour
5,209
Werbewirkung
2,788
Advertising effects
2,786
Online-Marketing
1,439
Internet marketing
1,437
Theorie
1,392
Theory
1,391
USA
1,174
Beziehungsmarketing
1,161
Relationship marketing
1,161
Online-Handel
1,143
Online retailing
1,141
United States
1,117
Deutschland
1,060
Markenführung
1,047
Brand management
1,044
Supply chain
1,010
Lieferkette
1,009
E-commerce
894
Electronic Commerce
894
Preismanagement
834
Pricing strategy
834
Vertriebsweg
740
Distribution channel
739
Brand image
670
Markenimage
670
Customer satisfaction
602
Kundenzufriedenheit
602
Germany
585
Marketingmanagement
581
Wettbewerb
580
Marketing management
577
Social Web
545
Social web
544
Markenartikel
535
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Undetermined
6,728
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1,003
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Article
Book / Working Paper
44,251
Journal
756
Other
7
Database
1
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Article in journal
13,299
Aufsatz in Zeitschrift
13,299
Aufsatz im Buch
1,893
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1,893
Conference paper
135
Konferenzbeitrag
135
Case study
113
Fallstudie
113
Article
53
Reprint
34
Collection of articles of several authors
21
Sammelwerk
21
Interview
13
Systematic review
12
Übersichtsarbeit
12
Statistics
10
Statistik
10
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7
Marktinformation
7
Book Part
4
Festschrift
4
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3
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3
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3
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3
Rezension
3
Bibliografie enthalten
2
Bibliography included
2
Biografie
1
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1
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1
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1
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English
14,182
Undetermined
2,161
German
1,231
French
50
Italian
20
Russian
13
Spanish
10
Polish
8
Croatian
5
Dutch
3
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2
Romanian
2
Swedish
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Author
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Grewal, Dhruv
47
Städtler, Arno
46
Swoboda, Bernhard
38
Eisend, Martin
35
Richards, Timothy J.
34
Pantano, Eleonora
30
Taylor, Charles Raymond
30
Gierl, Heribert
29
Kaiser, Harry M.
29
Pelsmacker, Patrick de
29
Schramm-Klein, Hanna
28
Lachner, Josef
25
Gil Saura, Irene
24
Rosengren, Sara
24
Yoon, Sukki
24
Yan, Ruiliang
23
Zaccour, Georges
23
Septianto, Felix
22
Dahlén, Micael
21
Hübner, Alexander
21
Sands, Sean
21
Campbell, Colin L.
20
Cheng, T. C. E.
20
Das, Gopal
20
Huh, Jisu
20
Khare, Arpita
20
Täger, Uwe Christian
20
Dawson, John A.
19
Karray, Salma
19
Roggeveen, Anne L.
19
Stafford, Marla Royne
19
Teller, Christoph
19
Birnbrich, Manuel
18
Chen, Jing
18
Cliquet, Gérard
18
Ford, John B.
18
Okazaki, Shintaro
18
Yoon, Hye Jin
18
Zentes, Joachim
18
Zielke, Stephan
18
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Institution
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Institut Arbeit und Technik <Gelsenkirchen>
2
Akademie für Raumforschung and Landesplanung
1
Anheuser-Busch, Inc.
1
Bureau of the Census
1
Chartered Insurance Institute
1
Darrer-Casanoves
1
Deutschland / Bundesregierung
1
Dialog Marketing Competence Center <Kassel>
1
Federal Reserve Bank <Kansas City, Mo.>
1
Federal Reserve Bank <New York, NY>
1
Federal Reserve Bank of Atlanta
1
Federal Trade Commission
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lehrstuhl für ABWL, Finnazierung und Bankbetriebslehre <Eichstätt-Ingolstadt>
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
1
S.A.C. = Swiss American Corporation
1
Schleswig-Holstein / Landesregierung
1
Schweiz / Bundesamt für Industrie, Gewerbe und Arbeit
1
Schweizerische Fachschule für den Detailhandel, SFI
1
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Published in...
All
Journal of retailing and consumer services
706
Journal of business research : JBR
350
Journal of retailing
312
European journal of operational research : EJOR
245
Journal of advertising research
235
The international review of retail, distribution and consumer research
228
International journal of retail & distribution management
213
International journal of advertising : the review of marketing communications
199
International journal of production economics
193
International journal of advertising : the quarterly review of marketing communications
178
Management science : journal of the Institute for Operations Research and the Management Sciences
173
Journal of advertising
169
Journal of advertising : official publication of the American Academy of Advertising
161
Journal of marketing communications
148
Journal of marketing
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
European journal of marketing : EJM
110
International journal of retail and distribution management
93
International journal of industrial organization
90
Journal of historical research in marketing
90
Psychology & marketing
89
Journal of promotion management : JPM
86
Journal of marketing research : JMR
85
Ifo Schnelldienst
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Ifo-Schnelldienst
80
Manufacturing & service operations management : M & SOM
75
Omega : the international journal of management science
73
Journal of promotion management : innovations in planning and applied research
72
Jahrbuch der Absatz- und Verbrauchsforschung
71
International journal of production research
69
Production and operations management : an international journal of the Production and Operations Management Society
69
Marketing : ZFP ; journal of research and management
67
Transportation research / E : an international journal
61
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Journal of the Academy of Marketing Science
55
International journal of electronic marketing and retailing : IJEMR
53
International journal of internet marketing and advertising : IJIMA
52
Journal of business ethics : JOBE
52
European retail research
51
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Source
All
ECONIS (ZBW)
17,519
RePEc
100
EconStor
57
USB Cologne (business full texts)
13
OLC EcoSci
3
BASE
1
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1
Die Verpackung als Marketinginstrument
Kraus, David
- In:
Produktpolitik: Verpackung
.
2017
Persistent link: https://www.econbiz.de/10011701906
Saved in:
2
Werbedynamik im Handel : von der Reklame zur Kommunikation
Müller-Hagedorn, Lothar
- In:
Meilensteine im deutschen Handel : Erfolgsstrategien - …
,
(pp. 181-205)
.
1999
Persistent link: https://www.econbiz.de/10001304603
Saved in:
3
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
4
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
5
Product rivalry with multiple strategic weapons : an analysis of price and advertising competition
Slade, Margaret Emily
- In:
Journal of economics & management strategy : JEMS
4
(
1995
)
3
,
pp. 445-476
Persistent link: https://www.econbiz.de/10001189061
Saved in:
6
Retail pricing and advertising strategies
Lal, Rajiv
- In:
The journal of business : B
67
(
1994
)
3
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001167695
Saved in:
7
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
8
Efficiency evaluation in search advertising
Ayanso, Anteneh
;
Mokaya, Brian
- In:
Decision sciences : DS
44
(
2013
)
5
,
pp. 877-913
Persistent link: https://www.econbiz.de/10010221599
Saved in:
9
The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong
;
Lei, Liyan
;
Lu, Fuxiao
;
Cui, Lixin
- In:
IMA journal of management mathematics
29
(
2018
)
4
,
pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
Saved in:
10
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando
;
De Giovanni, Pietro
- In:
Journal of business research : JBR
96
(
2019
),
pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
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