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Marktüberbrückung und Kostenrechnung
Gümbel, Rudolf - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 3-24). 1998
Persistent link: https://www.econbiz.de/10001301069
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Der Weinbau in der deutschen Zoll- und Handelspolitik
Walter, Alex - In: Weinproduktion und Weinhandel der Welt vor und nach dem …. 1928
Persistent link: https://www.econbiz.de/10000407435
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Perspectives for maritime trade - cargo shipping and port economics
Großmann, Harald (contributor) - In: Maritime trade and transport logistics. 2006
Persistent link: https://www.econbiz.de/10003760313
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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Broadening the concept of marketing - too far
Luck, David Johnston - 2008
Persistent link: https://www.econbiz.de/10003717371
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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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The social disorder of the broadened concept of marketing
Lacziak, Gene R.; Michie, Donald S. - 2008
Persistent link: https://www.econbiz.de/10003717422
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717430