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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian; Schäfer, Heiko - In: Marketing : ZFP ; journal of research and management 24 (2002) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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Corporate identity, customer orientation and performance of SMEs : exploring the linkages
Maurya, Upendra Kumar; Mishra, Prahlad; Anand, Sandip; … - In: IIMB management review 27 (2015) 3, pp. 159-174
Persistent link: https://www.econbiz.de/10011481118
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The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee; Pires, Guilherme D. - In: Global business & economics review 17 (2015) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10011498537
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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this paper examines the factors that influence companies'...
Persistent link: https://www.econbiz.de/10011523605
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The role of market orientation in the performance of born global firms : a multi-dimensional construct approach
Herath, H. M. T. S.; Karunaratne, Hettige Don - In: Journal for international business and entrepreneurship … 11 (2018) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10012050594
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
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Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26
Persistent link: https://www.econbiz.de/10011743752