Narrow search
Showing 1 - 10 of 35
Cover Image
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B. - 2010
Persistent link: https://www.econbiz.de/10003924088
Cover Image
Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B. - In: Journal of marketing 52 (1988) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
Cover Image
Representations of women's identities and goals : the past fifty years in film and television
Hirschman, Elizabeth Caldwell; Stern, Barbara B. - In: The why of consumption : contemporary perspectives on …, (pp. 164-176). 2005
Persistent link: https://www.econbiz.de/10003932979
Cover Image
Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.; Stafford, Marla Royne; Stafford, … - In: Psychology & marketing 25 (2008) 7, pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
Cover Image
Literary criticism and consumer research : overview and illustrative analysis
Stern, Barbara B. - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10001098566
Cover Image
Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B. - In: The service industries journal 12 (1992) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
Cover Image
The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.; Zinkhan, George M.; Holbrook, Morris B. - In: Advertising, promotion, and new media, (pp. 30-50). 2015
Persistent link: https://www.econbiz.de/10011708638
Cover Image
The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
STERN, BARBARA B. - In: Journal of Advertising Research 44 (2004) 02, pp. 165-169
Persistent link: https://www.econbiz.de/10005264829
Cover Image
Advertising comedy in electronic drama: The construct, theory and taxonomy
Stern, Barbara B. - In: European journal of marketing : EJM 30 (1996) 9, pp. 37-59
Persistent link: https://www.econbiz.de/10006102603
Cover Image
Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery
Stern, Barbara B.; Schroeder, Jonathan E. - In: European journal of marketing : EJM 28 (1994) 8-9, pp. 114-132
Persistent link: https://www.econbiz.de/10006104725