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eWOM: The impact of customer-t...
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Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty
Gruen, Thomas W.
;
Osmonbekov, Talai
;
Czaplewski, Andrew J.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10007877463
Saved in:
2
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Gruen, Thomas W.
;
Osmonbekov, Talai
;
Czaplewski, Andrew J.
- In:
Journal of Business Research
59
(
2006
)
4
,
pp. 449-456
Persistent link: https://www.econbiz.de/10005473411
Saved in:
3
Integrated marketing communications and the emerging role of the website
Gruen, Thomas W.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 175-192)
.
2005
Persistent link: https://www.econbiz.de/10003247663
Saved in:
4
Membership customers and relationship marketing
Gruen, Thomas W.
- In:
Handbook of relationship marketing
,
(pp. 355-380)
.
2000
Persistent link: https://www.econbiz.de/10001559327
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5
Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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6
Can marijuana counter-marketing prevent underage use? : analyzing youth response to Colorado’s "don’t be a lab rat" campaign
Sukle, Mike
;
Schultz, Dan
;
Czaplewski, Andrew J.
;
Key, …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 456-471
Persistent link: https://www.econbiz.de/10012813780
Saved in:
7
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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8
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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9
Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin
;
Keel, Astrid L.
;
Czaplewski, Andrew J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
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10
Workplace spirituality and employee work attitudes: An exploratory empirical assessment
Milliman, John
;
Czaplewski, Andrew J.
;
Ferguson, Jeffery
- In:
Journal of organizational change management
16
(
2003
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10007032509
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