Narrow search
Showing 1 - 10 of 118
Cover Image
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Cover Image
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.; Henneberg, Stephan C. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
Cover Image
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Cover Image
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
Cover Image
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
Cover Image
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-882
Persistent link: https://www.econbiz.de/10009029572
Cover Image
The impact of corporate political activity on corporate reputation amongst industry stakeholders
Ormrod, Robert P.; Müller, Annika C. - In: Corporate reputation review 25 (2022) 3, pp. 226-238
Persistent link: https://www.econbiz.de/10013401643
Cover Image
Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia; Thiesbrummel, Christoph; Henneberg, … - In: Journal of Business Research 68 (2015) 3, pp. 723-734
This study introduces the concept of relational attractiveness of the customer (RAC) which is defined as the attitude of the supplier towards the customer firm in order to maintain and/or to improve an existing business relationship. Social Exchange Theory explains relational exchanges in...
Persistent link: https://www.econbiz.de/10011193927
Cover Image
It’s in the Mix : How Firms Configure Resource Mobilization for New Product Success
Thornton, Sabrina C.; Henneberg, Stephan C.; Leischnig, … - In: Journal of Product Innovation Management 36 (2019) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10012094814
Cover Image
Scale development for the inter-firm market orientation concept
Francescucci, Anthony; Henneberg, Stephan C.; Naudé, Peter - In: Journal of Business & Industrial Marketing 33 (2018) 3, pp. 253-264
Purpose: The purpose of this paper is to develop and validate a scale for inter-firm market orientation (IMO) based on an original conceptualization by Elg (2008). Building on the MARKOR scale, the IMO scale is introduced to better understand the market orientation efforts that occur within...
Persistent link: https://www.econbiz.de/10012073286