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1
The history of marketing thought: a teaching reflection
Domegan, Christine
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
Saved in:
2
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
3
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
4
Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
Saved in:
5
Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 185-188
Persistent link: https://www.econbiz.de/10003782973
Saved in:
6
Designing a marketing course with field site visits
Van Doren, Doris
;
Corrigan, Hope Bober
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 189-206
Persistent link: https://www.econbiz.de/10003782978
Saved in:
7
Don't throw out the baby with the bathwater : verbal repetition, mnemonics, and active learning
Saber, Jane Lee
;
Johnson, Richard D.
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 207-216
Persistent link: https://www.econbiz.de/10003782980
Saved in:
8
Improving writing through the marketing
curriculum
: a longitudinal study
Bacon, Donald R.
;
Paul, Pallab
;
Johnson, Carol
;
Conley, …
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10003782983
Saved in:
9
Enhancing learning-centeredness in marketing principles
curriculum
von der Heidt, Tania
;
Quazi, Ali
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
Saved in:
10
Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
Saved in:
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