//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A backward glance of who and w...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
60
Konsumentenverhalten
52
Advertising
50
Werbung
38
USA
37
United States
37
Advertising effects
21
Werbewirkung
21
Australia
19
Canada
17
Kanada
17
Customer satisfaction
16
Relationship marketing
16
Beziehungsmarketing
15
Brand management
15
Markenführung
15
Green marketing
14
Hotel industry
14
Hotellerie
14
Kundenzufriedenheit
13
Stakeholder analysis
13
Australien
12
Bibliometrics
12
Bibliometrie
12
Emotion
12
Marketing
12
Nonprofit organization
12
Nonprofit-Organisation
12
Gender
11
International marketing
11
Theorie
11
Theory
11
China
10
Environmental consciousness
10
Services marketing
10
Shopping center
10
Social Web
10
Social web
10
Umweltbewusstsein
10
Creativity
9
more ...
less ...
Online availability
All
Undetermined
213
Free
10
Type of publication
All
Article
Book / Working Paper
41
Other
2
Type of publication (narrower categories)
All
Article in journal
230
Aufsatz in Zeitschrift
230
research-article
60
conceptual-paper
14
Aufsatz im Buch
13
Book section
13
review
7
case-report
5
review-article
3
Case study
2
Fallstudie
2
Case Study
1
Collection of articles of several authors
1
Congress Report
1
Interview
1
Rangliste
1
Ranking
1
Reprint
1
Sammelwerk
1
back-matter
1
technical-paper
1
viewpoint
1
more ...
less ...
Language
All
English
373
Undetermined
199
Author
All
Ford, John B.
130
Polonsky, Michael Jay
105
Magnini, Vincent P.
73
Polonsky, Michael J.
60
LaTour, Michael S.
54
West, Douglas C.
42
Polonsky, Michael
34
West, Douglas S.
32
West, Douglas
27
Eckert, Andrew
22
Ford, John
21
Merchant, Altaf
21
Grau, Stacy Landreth
12
Honeycutt, Earl D.
12
Karande, Kiran
12
Latour, Michael S.
12
Sargeant, Adrian
12
Vocino, Andrea
12
Ferdous, Ahmed Shahriar
11
Gupta, Samir
10
LaTour, Kathryn A.
10
Carlson, Les
9
Henthorne, Tony L.
9
Crotts, John C.
8
Garma, Romana
8
Honeycutt Jr, Earl D.
8
Miles, Morgan P.
8
Robertson, Nichola
8
Krishen, Anjala S.
7
Waller, David S.
7
Zehrer, Anita
7
Mottner, Sandra
6
Prendergast, Gerard
6
Singal, Manisha
6
Thelen, Shawn
6
Thelen, Shawn T.
6
Caruana, Albert
5
Fry, Marie-Louise
5
Lindsey, Robin
5
MacQuilken, Lisa
5
more ...
less ...
Published in...
All
Journal of advertising research
50
Journal of business research : JBR
26
European Journal of Marketing
23
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of hospitality management
18
International marketing review
18
International Marketing Review
16
Journal of Business Research
13
Journal of marketing management : MM
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of current issues and research in advertising : JCIRA
10
Asia Pacific Journal of Marketing and Logistics
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of strategic marketing
9
International Journal of Contemporary Hospitality Management
8
Journal of Services Marketing
8
Asia Pacific journal of marketing and logistics
7
European Business Review
7
Australasian marketing journal
6
International journal of nonprofit and voluntary sector marketing
6
Journal of business ethics : JOBE
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing intelligence & planning
6
The journal of services marketing
6
European journal of marketing : EJM
5
Journal of Consumer Marketing
5
Journal of retailing and consumer services
5
Marketing Intelligence & Planning
5
Review of industrial organization : RIO
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of the economics of business
4
Journal of Business & Industrial Marketing
4
Journal of marketing education : JME
4
Journal of marketing theory and practice
4
Journal of nonprofit & public sector marketing
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing : an international journal
4
Psychology & marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
248
OLC EcoSci
184
Other ZBW resources
103
RePEc
28
BASE
9
Showing
1
-
10
of
572
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
2
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
3
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas
;
Magnini, Vincent P.
; …
- In:
Review of marketing research
7
(
2010
),
pp. 1-18
Persistent link: https://www.econbiz.de/10009957648
Saved in:
4
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
5
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
6
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
7
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
8
Environmental marketing
Polonsky, Michael J.
- In:
Business management and environmental stewardship : …
,
(pp. 118-137)
.
2009
Persistent link: https://www.econbiz.de/10003946780
Saved in:
9
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
10
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->