Hanson, Ward; Martin, R. Kipp - In: Management Science 36 (1990) 2, pp. 155-174
Bundle pricing is a widespread phenomenon. However, despite its importance as a pricing tool, surprisingly little is … even in this case no algorithm is given for setting prices. Here we show that the single firm bundle pricing problem is … role and effectiveness of bundling are presented. An added benefit of the solution to the bundle pricing model is the …