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relate it to many known results in the marketing, economics, and operations management literatures. …
Persistent link: https://www.econbiz.de/10009203819
This paper presents a model for analyzing the impact of joint decision policies on channel coordination in a system consisting of a supplier and a group of homogeneous buyers. The joint decision policy characterized by the unit selling price and the order quantity is coordinated through quantity...
Persistent link: https://www.econbiz.de/10009203913
This paper investigates the pricing and restocking fee decisions of two competing firms selling horizontally …. This paper was accepted by Jagmohan S. Raju, marketing. …
Persistent link: https://www.econbiz.de/10009204171
and Sweden to analyze pricing of sawn softwood for the UK market in 1995–2008. Rather than competitive markets, our …
Persistent link: https://www.econbiz.de/10011200980
consumers. This paper explores the effect of the interaction between consumer evaluation costs and pricing on the optimal …
Persistent link: https://www.econbiz.de/10009208917
This paper investigates the strategic pricing of consumer durable products which can be acquired through either … profits needs to be incorporated in strategic decisions such as pricing. Using a dual diffusion model which parsimoniously … monopoly. The results indicate that (a) in absence of any protection, skimming pricing strategies are generally optimal, and (b …
Persistent link: https://www.econbiz.de/10009208995
We analyze a duopoly through a differential game, in which the players set prices as functions of time. Under reasonable assumptions, we find that prices first decline, then increase. The market share of the biggest firm grows initially but decreases later. It is demonstrated that a firm may...
Persistent link: https://www.econbiz.de/10009214052
marketing expenditures are used to boost earnings for a durable commodity consumer product that can be easily stockpiled by end … mix of marketing promotions (price discounts, feature advertisements, and aisle displays) at the fiscal quarter-end when … of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5 …
Persistent link: https://www.econbiz.de/10009214669
Bundle pricing is a widespread phenomenon. However, despite its importance as a pricing tool, surprisingly little is … even in this case no algorithm is given for setting prices. Here we show that the single firm bundle pricing problem is … role and effectiveness of bundling are presented. An added benefit of the solution to the bundle pricing model is the …
Persistent link: https://www.econbiz.de/10009214927
A special case of three-mode factor analysis is used to portray the systematic structure underlying asymmetric cross elasticities for a broad class of market-share attraction models. Analysis of the variation over retail outlets and weeks reveals competitive patterns corresponding to sales for...
Persistent link: https://www.econbiz.de/10009218120