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Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis
Chintagunta, Pradeep K.; Kadiyali, Vrinda; Vilcassim, … - In: The journal of business : B 79 (2006) 6, pp. 2761-2787
Persistent link: https://www.econbiz.de/10003420861
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Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?
Kadiyali, Vrinda - In: The journal of business : B 69 (1996) 4, pp. 459-487
Persistent link: https://www.econbiz.de/10001207974
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Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?
Kadiyali, Vrinda; Vilcassim, Naufel J.; Chintagunta, … - In: The journal of business : B 69 (1996) 4, pp. 459-488
Persistent link: https://www.econbiz.de/10007321672
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Investigating Dynamic Multifirm Market Interactions in Price and Advertising
Vilcassim, Naufel J.; Kadiyali, Vrinda; Chintagunta, … - In: Management science : journal of the Institute for … 45 (1999) 4, pp. 499-518
Persistent link: https://www.econbiz.de/10006096755
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Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis
Chintagunta, Pradeep K.; Kadiyali, Vrinda; Vilcassim, … - In: The journal of business : B 79 (2006) 6, pp. 2761-2788
Persistent link: https://www.econbiz.de/10007599522
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Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis
Chintagunta, Pradeep K.; Kadiyali, Vrinda; Vilcassim, … - In: The Journal of Business 79 (2006) 6, pp. 2761-2788
In this article, we use four data sets to provide a benchmark study of the effects of accounting for endogeneity and simultaneity in estimating marketing-mix effects in a logit demand framework. We compare the results obtained from accounting for endogeneity only to those from accounting for...
Persistent link: https://www.econbiz.de/10005781957
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An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
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Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
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A random-coefficients logit brand-choice model applied to panel data
Jain, Dipak - In: Journal of business & economic statistics : JBES ; a … 12 (1994) 3, pp. 317-328
Persistent link: https://www.econbiz.de/10001167097
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Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda
Anderson, Stephen J.; Chintagunta, Pradeep K.; Germann, … - In: Journal of marketing 85 (2021) 3, pp. 78-96
Persistent link: https://www.econbiz.de/10012522220