customer satisfaction and loyalty. A brand for which that the consumer develops strong feelings will facilitate and potentiate … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …

achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors … explore the attractiveness of loyalty programmes to Chinese consumers and the challenges of such programmes in the hospitality … industry. The aim of this paper is to identify which aspects of a loyalty programme in the hospitality industry are perceived …

customer satisfaction and loyalty. A brand for which that the consumer develops strong feelings will facilitate and potentiate … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …