Okazaki, Shintaro; Navarro, Angeles; López-Nicolas, … - In: The Service Industries Journal 33 (2013) 12, pp. 1165-1177
This study sheds light on quick response (QR) code loyalty promotion in terms of gender. Based on self-construal and gender scheme theories, we posit that the level of both involvement and social anxiety plays a crucial role in the gender effects of loyalty formation for promoted services. A...