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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen; Zinkann, Reinhard Christian - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 1, pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
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Management and effects of in-store promotional displays
Çetin, Oğuz; Mersereau, Adam J.; Parlaktürk, Ali K. - In: Manufacturing & service operations management : M & SOM 22 (2020) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10012242921
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Dynamic assortment in the presence of brand heterogeneity
Qiu, Jiaqing; Li, Xiangyong; Duan, Yongrui; Tian, Peng - In: Journal of retailing and consumer services 56 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012389862
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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Regional product assortment and merchandising in grocery stores : strategies and target customer segments
Lombart, Cindy; Labbé-Pinlon, Blandine; Filser, Marc; … - In: Journal of retailing and consumer services 42 (2018), pp. 117-132
Persistent link: https://www.econbiz.de/10011826078