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Mediterranean marketing and po...
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1
Mediterranean marketing and southern thinking : retrospects and prospects
Carù, Antonella
;
Cova, Bernard
;
Dalli, Daniele
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 157-163
Persistent link: https://www.econbiz.de/10010385308
Saved in:
2
What comes after
postmodernism
? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
3
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
4
Marketing communications in a postmodern world
Firat, A. Fuat
;
Christensen, Lars Thøger
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 215-235)
.
2005
Persistent link: https://www.econbiz.de/10003247677
Saved in:
5
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
6
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
7
Seabass and seabream farmed in the Mediterranean : swimming against the tide of market orientation
Wagner, Beverly A.
;
Young, James A.
- In:
Supply chain management : an international journal
14
(
2009
)
6
,
pp. 435-446
Persistent link: https://www.econbiz.de/10009526301
Saved in:
8
Principles and levels of Mediterranean connectivity : evidence from Prada's "Made in Worlds" brand strategy
Visconti, Luca M.
;
Di Giuli, Alberta
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 164-175
Persistent link: https://www.econbiz.de/10010385307
Saved in:
9
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
10
Zakat and social capital : thoughts on modernism,
postmodernism
, and faith
Tlemsan, Issam
;
Matthews, Robin
- In:
Journal of management, spirituality & religion : JMSR
18
(
2021
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013285634
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