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The role of consumer confidenc...
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Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
43
Konsumentenverhalten
43
Customer value
18
Kundenwert
18
Customer satisfaction
15
Kundenzufriedenheit
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Verhoef, Peter C.
156
Wiesel, Thorsten
24
Sloot, Laurens M.
17
Doorn, Jenny van
14
Leeflang, Peter
11
Lemon, Katherine N.
11
Skiera, Bernd
11
Bijmolt, Tammo H. A.
10
Dorotic, Matilda
9
Gensler, Sonja
9
Neslin, Scott A.
9
Verhoef, Peter
9
Franses, Philip Hans
8
Prins, Remco
8
Fok, Dennis
7
Leeflang, Peter S.H.
7
Konuş, Umut
6
Krafft, Manfred
6
Bijmolt, Tammo H.A.
5
Donkers, Bas
5
Risselada, Hans
5
Beckers, Sander F. M.
4
Bügel, Marnix S.
4
Haan, Evert de
4
Hoekstra, Janny C.
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Kannan, P. K.
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Langerak, Fred
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3
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3
Lobschat, Lara
3
Natter, Martin
3
Nierop, Johannes Erjen Maurice van
3
Parasuraman, A.
3
Peters, Kay
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of retailing
21
Journal of marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
MSI reports : working paper series
10
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
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Marketing Letters
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Marketing letters : a journal of research in marketing
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GfK marketing intelligence review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of retailing and consumer services
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Decision support systems : DSS ; the international journal
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European Management Journal
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European review of agricultural economics : ERAE
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Handbook of research on customer equity in marketing
2
International journal of management reviews : IJMR
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Journal of interactive marketing
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Journal of service research : JSR
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Long range planning : LRP ; international journal of strategic management
2
M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Marketing : journal of research and management
2
Quantitative Marketing and Economics
2
Retailing in the 21st century : current and future trends
2
Business strategy review
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Competition and Regulation in Network Industries
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Die Optimierung der Performance im Credit Management
1
Energy Policy
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Energy policy
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European Journal of Marketing
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European Review of Agricultural Economics
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European management journal : publ. twice a year for the Scottish Business School
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Financial times handbook of management
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ECONIS (ZBW)
114
OLC EcoSci
63
RePEc
16
Other ZBW resources
1
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
5
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
6
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
8
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
9
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
10
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
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