//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising in the world of so...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
61
Konsumentenverhalten
61
Globalization
19
Online retailing
17
Online-Handel
17
Cultural identity
16
Globalisierung
16
Kulturelle Identität
16
China
13
International marketing
12
Internationales Marketing
12
Culture
11
Internet marketing
11
Online-Marketing
11
Website
11
Canada
10
Ethnic group
10
Ethnische Gruppe
10
Kanada
10
Welt
10
World
10
Brand management
9
Markenführung
9
Dienstleistungsqualität
8
Emotion
8
Service quality
8
USA
8
United States
8
Brand
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenartikel
7
Social integration
7
Soziale Integration
7
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
6
Materialism
6
Relationship marketing
6
Advertising effects
5
more ...
less ...
Online availability
All
Undetermined
96
Type of publication
All
Article
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
99
Aufsatz in Zeitschrift
99
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
Undetermined
117
English
114
Author
All
Laroche, Michel
197
Richard, Marie-Odile
55
Cleveland, Mark
30
Mazaheri, Ebrahim
16
Yang, Zhiyong
16
Kim, Chankon
15
Ueltschy, Linda C.
14
Kalamas, Maria
13
Nepomuceno, Marcelo Vinhal
11
Pons, Frank
11
Teng, Lefa
11
Shobeiri, Saeed
8
Habibi, Mohammad Reza
7
Toffoli, Roy
7
Zhou, Lianxi
7
Chebat, Jean-Charles
6
Mourali, Mehdi
6
Bartikowski, Boris
5
Davidson, Alexander
5
Hui, Michael
5
Li, Rong
5
Papadopoulos, Nicolas
5
Takahashi, Ikuo
5
Ahmad, Shimi Naurin
4
Bergeron, Jasmin
4
Cho, Hyuksoo
4
Mikhailitchenko, Andrey
4
Mikhailitchenko, Galina
4
Papadopoulos, Nicolas G.
4
Putrevu, Sanjay
4
Spielmann, Nathalie
4
Yingwei, Ren
4
Zhang, Chun
4
Zhang, Man
4
Browne, Elizabeth
3
Chandra, Ramdas
3
Eggert, Axel
3
Gierl, Heribert
3
Hajli, Nick
3
Hallab, Ranim
3
more ...
less ...
Published in...
All
Journal of business research : JBR
89
Journal of Business Research
36
Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
7
The journal of services marketing
7
International marketing review
5
Journal of Economic Psychology
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
International journal of consumer studies
3
Journal of advertising research
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of international marketing
3
Marketing and multicultural diversity
3
Psychology & marketing
3
International journal of hospitality management
2
Journal of Consumer Research
2
Journal of Product & Brand Management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Multinational business review
2
Operations research, Management science : OR MS ; the international literature digest
2
The journal of applied business research
2
The journal of business strategy
2
Business horizons
1
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cross-cultural and critical perspectives on brands
1
European journal of marketing : EJM
1
Handbook of strategic e-business management
1
International Journal of Consumer Studies
1
International Marketing Review
1
International journal of business environment : IJBE
1
International journal of electronic commerce : IJEC
1
International journal of retail & distribution management
1
Journal of Business Strategy
1
Journal of Global Scholars of Marketing Science
1
Journal of International Business Studies
1
Journal of Services Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
OLC EcoSci
73
RePEc
45
Other ZBW resources
8
Showing
1
-
10
of
231
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What managers should know about the sharing economy
Habibi, Mohammad Reza
;
Davidson, Alexander
;
Laroche, Michel
- In:
Business horizons
60
(
2017
)
1
,
pp. 113-121
Persistent link: https://www.econbiz.de/10011771635
Saved in:
2
Materialism and the sharing economy : a cross-cultural study of American and Indian consumers
Davidson, Alexander
;
Habibi, Mohammad Reza
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 364-372
Persistent link: https://www.econbiz.de/10011771915
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
5
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
6
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
7
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
8
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
9
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
10
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->