Similar Search Results

Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit

Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan - In: International journal of advertising : the review of … 39 (2020) 2, pp. 258-281

Persistent link: https://www.econbiz.de/10012200481

The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578

Persistent link: https://www.econbiz.de/10010462632

Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector

Chaddha, Priyanka; Agarwal, Bhawna - In: Asian African journal of economics and econometrics 19 (2019) 2, pp. 217-229

Persistent link: https://www.econbiz.de/10012427533

The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...

Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300

Persistent link: https://www.econbiz.de/10011948442

Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley

Jha, Niki - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 2, pp. 100-109

Persistent link: https://www.econbiz.de/10014494018

The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity

Thanh-Binh Phung; Hoang Nguyen Dai; Doan Viet Phuong Nguyen - In: International journal of business and emerging markets … 15 (2023) 4, pp. 346-379

Persistent link: https://www.econbiz.de/10014435556

Green advertising : examining the role of celebrity's credibility using sem approach

Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459

Persistent link: https://www.econbiz.de/10013256847

Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands

Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57

Persistent link: https://www.econbiz.de/10013336011

The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product

Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022

Persistent link: https://www.econbiz.de/10013398015

Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196

Persistent link: https://www.econbiz.de/10011453986

1
2
3
4
5
6
7
8
9
10
Next
Last