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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
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Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
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User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.; Manu, C. - In: International journal of Indian culture and business … 29 (2023) 4, pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
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Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli - In: Journal of business research : JBR 116 (2020), pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
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Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Destination brand equity research from 2001 to 2012
Kladou, Stella; Giannopoulos, Antonios A.; Mavragani, Eleni - In: Tourism analysis : an interdisciplinary tourism & … 20 (2015) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10011303533
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Network position and tourism firms' co-branding practice
Aarstad, Jarle; Ness, Håvard; Haugland, Sven A. - In: Journal of business research : JBR 68 (2015) 8, pp. 1667-1677
Persistent link: https://www.econbiz.de/10011317095
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Projected and perceived destination brand personalities : the case of South Korea
Kim, Soyeon; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10009749874
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Tourism, conventional wisdom, and the news media
Harrill, Rich; Peterson, Ryan R. - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 6, pp. 813-817
Persistent link: https://www.econbiz.de/10009717300