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Are sport consumers unique? :...
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Consumer behaviour
29
Konsumentenverhalten
26
Professional sports
22
Profisport
22
Sportmarketing
18
Sports marketing
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Football
15
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14
Beziehungsmarketing
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McDonald, Heath
61
Leckie, Civilai
13
Karg, Adam
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Karg, Adam J.
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Funk, Daniel C.
9
Doyle, Jason P.
7
Frawley, Stephen
7
Lock, Daniel
7
Shaw, Robin N.
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5
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Sport management review
14
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
7
International Journal of Sports Marketing and Sponsorship
5
Marketing Intelligence & Planning
3
Sport Management Review
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business research : JBR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asia Pacific Journal of Marketing and Logistics
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Fundamentals of marketing research ; Vol. 2
1
International Journal of Retail & Distribution Management
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International journal of retail & distribution management
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Journal of Business & Industrial Marketing
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Journal of Consumer Behaviour
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
45
Other ZBW resources
15
OLC EcoSci
8
BASE
3
RePEc
3
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1
The factors influencing churn rates among season ticket holders : an empirical analysis
McDonald, Heath
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 676-701
Persistent link: https://www.econbiz.de/10008825838
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2
Understanding the antecedents to public interest and engagement with heritage
McDonald, Heath
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 780-804
Persistent link: https://www.econbiz.de/10009231875
Saved in:
3
Evaluating sport club board performance : a customer perspective
McDonald, Heath
;
Sherry, Emma
- In:
Journal of sport management : the official journal of …
24
(
2010
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10008737664
Saved in:
4
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
Saved in:
5
The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam
;
McDonald, Heath
;
Schoenberg, Geoff
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10010515318
Saved in:
6
Is guarantee compensation enough? : the important role of fix and employee effort in restoring justice
MacQuilken, Lisa
;
McDonald, Heath
;
Vocino, Andrea
- In:
International journal of hospitality management
33
(
2013
),
pp. 41-50
Persistent link: https://www.econbiz.de/10009746522
Saved in:
7
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
8
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
9
Examining customer evaluations across different self-service technologies
Robertson, Nichola
;
McDonald, Heath
;
Leckie, Civilai
; …
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011445689
Saved in:
10
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
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