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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10012144802

Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study

Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58

Persistent link: https://www.econbiz.de/10011636431

Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894

Persistent link: https://www.econbiz.de/10013391022

Users' engagement in banking activities on social media : a study with reference to facebook

Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48

Persistent link: https://www.econbiz.de/10013479538

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103

Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games

Hung, Chia-Liang - In: Innovation: organization & management : IOM 21 (2019) 2, pp. 317-335

Persistent link: https://www.econbiz.de/10012258012

A test of two models of value creation in virtual communities

Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292

Persistent link: https://www.econbiz.de/10010195893

Social dollars : the economic impact of customer participation in a firm-sponsored online customer community

Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values

Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10012295985

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10012176591

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