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1
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
2
Linking customer engagement to trust and word-of-mouth on
Facebook
brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
3
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
4
Users' engagement in banking activities on social media : a study with reference to
facebook
Mani, R.
;
Thiyagarajan, S.
;
Azhaguraja, N.
;
Janakiraman, S.
- In:
Copernican Journal of Finance & Accounting : CJF&A
11
(
2022
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10013479538
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang
- In:
Innovation: organization & management : IOM
21
(
2019
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Saved in:
7
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
Saved in:
8
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
9
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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