Marketing function is incomplete if macro marketing role of the marketing system is excluded. Similarly, the productive system would be meaningless if there are no middlemen to distribute the products. Given the critical role of market intermediaries in the delivery of value, this study aimed at...

Marketing function is incomplete if macro marketing role of the marketing system is excluded. Similarly, the productive system would be meaningless if there are no middlemen to distribute the products. Given the critical role of market intermediaries in the delivery of value, this study aimed at...

Purpose The purpose of this paper is to examine the critical factors that shape the green purchasing behaviour (GPB) of nursing mothers in their choice of baby diapers. The study also investigates demographic influences on GPB. Design/methodology/approach Purposive and convenience sampling...