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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
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Is demoracy still in the streets?
Miller, Jim - In: The Occupy handbook, (pp. 173-183). 2012
Persistent link: https://www.econbiz.de/10011492585
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Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.; Henneberg, Stephan C. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
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The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 44 (2010) 3, pp. 382-401
Persistent link: https://www.econbiz.de/10008404518
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The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-882
Persistent link: https://www.econbiz.de/10009029572
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The impact of corporate political activity on corporate reputation amongst industry stakeholders
Ormrod, Robert P.; Müller, Annika C. - In: Corporate reputation review 25 (2022) 3, pp. 226-238
Persistent link: https://www.econbiz.de/10013401643
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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan C. - In: European Journal of Marketing 45 (2011) 6, pp. 852-881
Purpose – The purpose of this paper is to investigate the relationship between the strategic postures and political market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable. Design/methodology/approach – The strategic...
Persistent link: https://www.econbiz.de/10014722738