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1
What makes sports leagues successful? : a study on Indian professional sports leagues
Tripathi, Sanjeev
;
Kapoor, Ankur
- In:
International journal of Indian culture and business …
15
(
2017
)
2
,
pp. 206-228
Persistent link: https://www.econbiz.de/10011845671
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2
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
3
Shareholders' reaction to ethical image of sports teams : an event study in the Indian Premier League
Jaikumar, Saravana
;
Pingali, Viswanath
;
Virmani, Vineet
- In:
Decision
46
(
2019
)
4
,
pp. 283-300
Persistent link: https://www.econbiz.de/10012140282
Saved in:
4
Sport team brand-equity index : a new measurement
Yousaf, Anish
;
Gupta, Anil
;
Mishra, Abhishek
- In:
Journal of Indian business research
9
(
2017
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
Saved in:
5
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
6
Twenty20 cricket sport sponsorship management strategies : a comparison between
India
and the UK
Blakey, Paul
;
Chavan, Ravi
- In:
International journal of sport management and marketing …
9
(
2011
)
1/2
,
pp. 94-115
Persistent link: https://www.econbiz.de/10009232389
Saved in:
7
Competitive advantage in market space : implications of relationship marketing
Shams, S. M. Riad
- In:
E-marketing in developed and developing countries : …
,
(pp. 19-38)
.
2013
Persistent link: https://www.econbiz.de/10009775783
Saved in:
8
Sport marketing public relations
Hopwood, Maria
- In:
Sport public relations and communication
,
(pp. 55-68)
.
2010
Persistent link: https://www.econbiz.de/10003948985
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9
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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10
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
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