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Using gerontographics to explain consumer behaviour in later life : evidence from a Thai study

Sthienrapapayut, Thuckavadee; Moschis, George P.; … - In: Journal of Consumer Marketing 35 (2018) 3, pp. 317-327

Purpose: The purpose of this study is to test the efficiency of the “gerontographics” model in predicting selected consumer behaviours in older adults. Design/methodology/approach: Through regression analysis, a large sample of older Thai adults is used to test the predictive power of...

Persistent link: https://www.econbiz.de/10012073595

A longitudinal study of the effects of life status changes on changes in consumer preferences

Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246

Persistent link: https://www.econbiz.de/10003725644

The timing and context of consumer decisions insights from the life course paradigm

Lee, Euehun; Mathur, Anil; Choong, Kwai Fatt; Moschis, … - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 793-805

Persistent link: https://www.econbiz.de/10009579966

Cultural and age-related differences in reliability : an empirical study in the United States, Japan and Malaysia

Moschis, George P.; Fon Sim Ong; Abessi, Masoud; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 141-151

Persistent link: https://www.econbiz.de/10009426790

A study of delayed purchases of enabling products in the United States : the case of hearings aids

Moschis, George P.; Lee, Euehun; Mathur, Anil; Rigdon, … - In: International journal of consumer studies 39 (2015) 4, pp. 380-386

Persistent link: https://www.econbiz.de/10011402941

Reckless financial behaviors : an exploratory life course study of French and American consumers

Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456

Persistent link: https://www.econbiz.de/10012257912

Gerontographics and consumer behavior in later life : insights from the life course paradigm

Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33

Persistent link: https://www.econbiz.de/10012257921

Beyond cognitive age : developing a multitheoretical measure of age and its assessment

Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10011748237

Older Consumers' Orientations Toward Age-based Marketing Stimuli

Moschis, George P.; Mathur, Anil; Smith, Ruth Belk - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 195-206

Persistent link: https://www.econbiz.de/10006156022

A study of life events and changes in patronage preferences

Lee, Euehun; Moschis, George P.; Mathur, Anil - In: Journal of business research : JBR 54 (2001) 1, pp. 25-38

Persistent link: https://www.econbiz.de/10006725095

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