Narrow search
Showing 1 - 10 of 83,887
Cover Image
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth; Burchell, Kevin; Riley, Debra - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Cover Image
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Cover Image
Social normalisation : using marketing to make green normal
Rettie, Ruth; Burchell, Kevin; Barnham, Chris - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Cover Image
Stakeholder identification and classification : a sustainability marketing perspective
Kumar, Vinod; Rahman, Zillur; Kazmi, A. A. - In: Management research review 39 (2016) 1, pp. 35-61
Persistent link: https://www.econbiz.de/10011535890
Cover Image
A framework for sustainable marketing
Gordon, Ross; Carrigan, Marylyn; Hastings, Gerard - In: Marketing theory 11 (2011) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10009234784
Cover Image
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Cover Image
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Cover Image
The structure of sustainability marketing research : a bibliometric review and directions for future research
Bhattacharyya, Jishnu - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 245-286
Persistent link: https://www.econbiz.de/10014313719
Cover Image
Back to basics on climate change
In: Strategic Direction 24 (2008) 6, pp. 7-9
Purpose – The objective of this paper is to offer businesses who have yet to address going green an introduction into how to go about change as well as examples of businesses who are becoming carbon neutral effectively. Design/methodology/approach – This briefing is prepared by an...
Persistent link: https://www.econbiz.de/10015010270
Cover Image
COMMUNICATION SUPPORT INCREASING ENERGY EFFICIENCY IN THE WORLD
Syrkiewicz-Switala, Magdalena; Szkutnik, Jerzy; Moroz, Ewa - In: Advanced Logistic systems 4 (2010) 1, pp. 139-146
The increase of energy consumption in the world has been confirmed by several prognostic studies. This fact leads to specific actions to increase energy efficiency in the world and thereby reduce its consumption. The reason why the energy consumption growths is the development of our...
Persistent link: https://www.econbiz.de/10010835319