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The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
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Marknadsföring i tjänsteföretag
Grönroos, Christian - 1987 - 2. uppl
Persistent link: https://www.econbiz.de/10000742470
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Strategic management and marketing in the service sector
Grönroos, Christian - 1984
Persistent link: https://www.econbiz.de/10000684263
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001468264
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What can a service logic offer marketing theory
Grönroos, Christian (contributor) - 2005
Persistent link: https://www.econbiz.de/10002688825
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346