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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874
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Bestandskundenmarketing von Versicherungsunternehmen
Eurich, Andreas - 2001
Persistent link: https://www.econbiz.de/10001558525
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Kundenbeziehungen im Dienstleistungsbereich
Bruhn, Manfred (contributor) - 2000
Persistent link: https://www.econbiz.de/10001436578
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Database marketing : analyzing and managing customers
Blattberg, Robert C.; Kim, Byung-Do; Neslin, Scott A. - 2008
Persistent link: https://www.econbiz.de/10003453087
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Neue Kunden gewinnen ohne Werbebudget : Chancen und Risiken des viralen Marketing für kleine und mittlere Unternehmen (KMU)
Schwenk, Thorsten - 2011 - 1. Ausg.
Persistent link: https://www.econbiz.de/10008859778
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Methoden zur Ermittlung von Profilierungsinstrumenten und -massnahmen für Dienstleistungen
Reimer, Anja - 2004
Persistent link: https://www.econbiz.de/10002128213
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Kundenwert: Konzeption - Determinanten - Management
Rudolf-Sipötz, Elisabeth - 2001
Persistent link: https://www.econbiz.de/10001618843
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KundenProfiling : die Methode zur Neukundenakquise
Wenzlau, Andreas (contributor) - 2003
Persistent link: https://www.econbiz.de/10001761606
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One-to-one web marketing : build a relationship marketing strategy one customer at a time
Allen, Cliff - 2001 - 2nd ed
A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition,...
Persistent link: https://www.econbiz.de/10012672677
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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - 2020
Persistent link: https://www.econbiz.de/10012226240