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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an … emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …
Persistent link: https://www.econbiz.de/10011479699
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
Persistent link: https://www.econbiz.de/10012203501
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Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Binar, Bernd - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
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Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Der Einfluss von Mixed Emotions auf die Werbewirkung : eine experimentelle Studie
Bauer, Hans H.; Donnevert, Tobias; Exler, Stephanie; … - 2007
Persistent link: https://www.econbiz.de/10003601667
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2008
Persistent link: https://www.econbiz.de/10003681712
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Age-Related Differences in Responses to Emotional Advertisements
Williams, Patti; Drolet, Aimee - 2011
This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed...
Persistent link: https://www.econbiz.de/10014176437
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Gender Differences in Responses to Emotional Advertising : A Social Desirability Perspective
Fisher, Robert J.; Dubé, Laurette - 2014
and a less favorable attitude toward the advertisement (A_ad) when a low-agency emotion (i.e., stereotype-incongruent) ad … exposed to a high-agency emotion (i.e., stereotype-congruent) ad. Males' and females' private responses were not significantly …
Persistent link: https://www.econbiz.de/10014157233