Each year, global consumers dispose of 20 million to 50 million tons of electronic products, including laptops, tablets, and, most commonly, cell phones. Realizing the residual value in used electronics, consumers frequently look for ways to sell their devices, while independent parties (IPs)...

This paper (Chapter 3 of a dissertation on online shopping behavior) evaluates the role of reference price on consumer behavior at the online channel, focusing on whether it plays a relevant role, how it is formed, the importance of two broad types of reference prices, internal reference price...

Multichannel marketing is today one of the most important strategies in pharmaceutical business as well. This trend was driven by technical progress and various possibilities to position oneself in the trade. Almost every company today has a very diverse market position and therefore almost all...

B2B markets are increasingly shifting toward online channels, but online transactions still only represent only a small fraction of total sales. This creates a hybrid channel, where some products exist in a multi-channel environment and others do not (i.e., offline exclusive, mixed channel,...