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MUMP, Multidimensional Unfoldi...
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ECONIS (ZBW)
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Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
Srinivasan, V.
;
Shocker, Allan D.
-
1971
Persistent link: https://www.econbiz.de/10002858637
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2
Multi-attribute approaches for product concept evaluation and generation : a crit. review
Shocker, Allan D.
;
Srinivasan, V.
-
1977
Persistent link: https://www.econbiz.de/10004788914
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3
Proactive approaches to implementing the marketing concept : a review of multi-attribute applications to product concept generation and evaluation
Shocker, Allan D.
;
Srinivasan, V.
-
1976
Persistent link: https://www.econbiz.de/10004788921
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4
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
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5
Identifying competitive product-market boundaries : strategic and analytical issues : research program
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10002061451
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6
Identifying competitive product-market boundaries : strategic and analytical issues
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10004091803
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7
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
-
1991
Persistent link: https://www.econbiz.de/10004176858
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8
Conjoint analysis vs. quantal choice models : a comment
Srinivasan, V.
-
1979
Persistent link: https://www.econbiz.de/10003410540
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9
New age management philosophy from ancient Indian wisdom
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003389103
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10
An investigation of the equal commission rate policy for a multi-product salesforce
Srinivasan, V.
-
1980
Persistent link: https://www.econbiz.de/10002858666
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