Narrow search
Showing 1 - 10 of 26,540
Cover Image
Online reviews : star ratings, position effects and purchase likelihood
Vana, Prasad; Lambrecht, Anja - 2018
Online product reviews constitute a powerful source of information for consumers. Past research has studied the effect of aggregate measures of reviews (such as, average product rating and number of reviews) on consumer behaviour. In this study, we investigate how individual reviews displayed on...
Persistent link: https://www.econbiz.de/10011847776
Cover Image
The Web as a Digital Reflection of Reality
Bray, David A. - 2007
The web is increasingly relied upon as a reflection of reality, which raises a number of key issues not yet fully recognized or articulated, warranting further study. This new digital reality and the unprecedented capabilities it embodies in terms of searchability, aggregatability, temporal...
Persistent link: https://www.econbiz.de/10012777768
Cover Image
The Digital Crown : Winning at Content on the Web
Leibtag, Ahava - 2013
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting...
Persistent link: https://www.econbiz.de/10012670206
Cover Image
eWOM as a Driver of eBusiness for SMEs : A Conceptual Model Proposal
Mejía-Trejo, Juan - 2019
This study is aimed to analyze and determine a conceptual model proposal that relates electronic word of mouth (eWOM) with electronic business innovation model (eBIM). The importance of this study are the practical consequences for the SMEs in digital environment that need to measure the opinion...
Persistent link: https://www.econbiz.de/10012868283
Cover Image
The Emergence of Electronic Word-of-Mouth as a Marketing Channel for the Digital Marketplace
Sharma, Ravi; Morales-Arroyo, Miguel; Pandey, Tushar - 2013
This study investigates the contribution of electronic word-of-mouth (eWOM) to the sales of music albums. We conducted an empirical investigation of twenty-two music albums for a period of eleven consecutive weeks. eWOM was identified as an uncertainty-reducing element in consumer...
Persistent link: https://www.econbiz.de/10014038751
Cover Image
Online Seller/Supplier
Dagoc, Cris Mhar - 2021
Persistent link: https://www.econbiz.de/10013215805
Cover Image
Navigating the digital landscape : understanding customer behaviour in the online world
Singh, Nripendra (ed.); Kansra, Pooja (ed.);  … - 2024 - First edition
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader...
Persistent link: https://www.econbiz.de/10014578174
Cover Image
From Gutenberg to Google : the internet is adopted earlier if ancestors had advanced information technology in 1500 AD
Ljunge, Martin - 2019
paper, adopt the internet faster than those with less advanced ancestry. The analysis illustrates persistence over five … is a better predictor of internet adoption than current development. A machine learning procedure supports the findings … predicts 21st century internet adoption. A three-stage model including human capital around 1990, yields similar results. …
Persistent link: https://www.econbiz.de/10012137558
Cover Image
Die Adoption des Electronic Commerce im deutschen Einzelhandel
Güttler, Wolfgang - 2003 - 1. Aufl.
Während im zwischenbetrieblichen Geschäftsverkehr Formen des Electronic Commerce bereits seit Jahrzehnten praktiziert werden, stellt der elektronische Handel zwischen Unternehmen und Endkunden, der sogenannte Business-to-Consumer (B2C) Electronic Commerce, für den Einzelhandel eine Innovation...
Persistent link: https://www.econbiz.de/10001780257