chapter 1 Modern Theory and Ancient Practice: Is Globalization New? -- chapter 2 The Temple-Palace Conglomerate: Trade and Enterprise 3500–2000 BCE -- chapter 3 The Golden Age of Temple Capitalism: Mesopotamia and India 2250–2000 BCE -- chapter 4 Assyria and Babylon: Previewing the...

Popular representations of development need to be taken seriously (though not uncritically) as sources of authoritative knowledge, not least because they are how most people in the global north (and elsewhere) encounter development issues. To this end, this paper presents three clusters of films...

"Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want...

Ein spannender Einblick in die Psyche des modernen Verbrauchers für Marketingexperten und Werbungtreibende. Die Autoren haben das Verhalten von Testpersonen auf Einkaufserlebnisse und TV-Werbespots erforscht und beschreiben, wie sich das Konsumverhalten verändert hat. Sie unterscheiden...

This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece. This evidence is compared with modern research directed toward developing a...