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Positioning the brand : an inside-out approach

Riezebos, Hendrik Jan; Grinten, Jaap van der - 2012 - 1. publ.

Persistent link: https://www.econbiz.de/10009383990

Brand-added value : theory and empirical research about the value of brands to consumers

Riezebos, Hendrik Jan - 1994

Persistent link: https://www.econbiz.de/10004312513

Brand name changes : (an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name)

Riezebos, Hendrik Jan; Snellen, M. W. P. M. - 2004 - Reprint

Persistent link: https://www.econbiz.de/10004500716

Brand management : a theoretical and practical approach

Riezebos, Hendrik Jan; Kist, Bas; Kootstra, Gert - 2003

Persistent link: https://www.econbiz.de/10004731752

Brand management : a theoretical and practical approach

Riezebos, Hendrik Jan; Kist, Bas; Kootstra, Gert - 2007 - [Nachdr.]

Persistent link: https://www.econbiz.de/10004893276

Positioning the brand : an inside-out approach

Riezebos, Hendrik Jan; Grinten, Jaap van ¬der - 2012

Persistent link: https://www.econbiz.de/10009414667

Wellbeing Economics : The Capabilities Approach to Prosperity

Dalziel, Paul; Saunders, Caroline; Saunders, Joe - 2018

Economists have long sought to maximise economic growth, believing this to be their best contribution to improving human welfare. That approach is not sustainable in the face of ongoing issues such as global climate change, environmental damage, rising inequality and enduring poverty....

Persistent link: https://www.econbiz.de/10012396891