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The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning

Ford, John B. - 1985

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Strategic marketing in an international marketplace

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Sales management : a global perspective

Honeycutt, Earl D.; Ford, John B.; Simintiras, Antonis C. - 2003

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Strategic marketing : creating competitive advantage

West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.

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Strategic marketing : creating competitive advantage

West, Douglas - 2006

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A serious address to men in business, concerning the right ordering their affairs : with advice in the case of those who have unhappily mismanaged

Ford, John - 1733

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Ford, John B. - 2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...

Persistent link: https://www.econbiz.de/10012402034

Strategic marketing : creating competitive advantage

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Strategic marketing : creating competitive advantage

West, Douglas C.; Ford, John B.; Ibrahim, Essam; … - 2022 - Fourth edition

Persistent link: https://www.econbiz.de/10013480435

Strategic marketing : creating competitive advantage

West, Douglas S. - 2015 - 3. Aufl.

Persistent link: https://www.econbiz.de/10013480584