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Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
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Strategic Implications of Keeping Product Value Secret from Competitor’s Customers
Harutyunyan, Mushegh - 2017
Customers can sometimes learn unanticipated or hidden use value of a firm's product whereas the non-customers remain … uninformed about that extra value. A monopolist will increase its profit by informing the non-customers of its product's hidden … actually make a higher profit if it keeps its hidden value secret from its competitor's customers even if advertising to inform …
Persistent link: https://www.econbiz.de/10012968232
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Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
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Kundenempfehlungen als Marketinginstrument
Helm, Sabrina - 2000
Persistent link: https://www.econbiz.de/10001467555
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Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K. - 1996
Persistent link: https://www.econbiz.de/10000560787
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Thriving in open innovation ecosystems : toward a collaborative market orientation
Velu, Chander; Barrett, Michael; Kohli, Rajiv; Salge, … - 2010
Persistent link: https://www.econbiz.de/10003987150
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Interaction orientation : an empirical investigation of the antecedents, outcomes, and moderating effects
Thalmann, Julia Kristin - 2011
Persistent link: https://www.econbiz.de/10009533794
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Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011343223