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Markenartikel
10
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Kapferer, Jean-Noël
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Les marques, capital de l'entreprise
Kapferer, Jean-Noël
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1991
Persistent link: https://www.econbiz.de/10004106868
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Die Marke - Kapital des Unternehmens
Kapferer, Jean-Noël
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1992
Persistent link: https://www.econbiz.de/10004109012
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3
Les marques, capital de l'entreprise : les chemins de la reconquête
Kapferer, Jean-Noël
-
1996
-
2. éd., 3. tir.
Persistent link: https://www.econbiz.de/10004315982
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4
Strategic brand management : creating and stustaining brand equity long term
Kapferer, Jean-Noël
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004343325
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5
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
-
Repr.
Persistent link: https://www.econbiz.de/10004720584
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6
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004799811
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7
Les marques à l'épreuve de la pratique
Kapferer, Jean-Noël
-
2002
-
2. éd.
Persistent link: https://www.econbiz.de/10004775507
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8
Ce qui va changer les marques
Kapferer, Jean-Noël
-
2002
Persistent link: https://www.econbiz.de/10004775606
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9
Les marques, capital de l'entreprise : créer et développer des marques fortes
Kapferer, Jean-Noël
-
2007
-
4. éd.
Persistent link: https://www.econbiz.de/10004908999
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10
FAQ, la marque : la marque en question: réponses d'un spécialiste
Kapferer, Jean-Noël
-
2006
Persistent link: https://www.econbiz.de/10004865096
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