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Marketing theory : the philosophy of marketing science

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Marketing theory : foundations, controversy, strategy, resource-advantage theory

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Controversy in marketing theory : for reason, realism, truth, and objectivity

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Foundations of marketing theory : toward a general theory of marketing

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A general theory of competition : resources, competences, productivity, economic growth

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A general theory of competition : resources, competences, productivity, economic growth

Hunt, Shelby D. - 2000 - Online-Ausg.

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy

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Modern marketing theory : critical issues in the philosophy of marketing science

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Marketing theory : foundations, controversy, strategy, resource-advantage theory

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Marketing theory : the philosophy of marketing science

Hunt, Shelby D. (contributor) - 1983 - 1. [Dr.]

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