fashion brands have had a strong performance in the Chinese market, other brands have not. Nevertheless, prior studies do not … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to … investigate Korean fashion brands' current positions in the Chinese market and to propose useful strategies that enable Korean …

Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …

The Korean apparel industry is a high value-added industry that creates value by fusing fashion design, highly … and rear related industries, including the fashion materials industry, the logistics and distribution industry and the …

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

Introduction -- The desire for the new: its nature and social location as presented in theories of fashion and modern …

1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of … Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This … Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making -- CHAPTER 5 …

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion …