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The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning

Ford, John B. - 1985

Persistent link: https://www.econbiz.de/10000724084

Strategic marketing in an international marketplace

Ford, John B. (ed.); Crittenden, Victoria Lynn (ed.) - 2016

Persistent link: https://www.econbiz.de/10011540145

Sales management : a global perspective

Honeycutt, Earl D.; Ford, John B.; Simintiras, Antonis C. - 2003

Persistent link: https://www.econbiz.de/10001724919

Strategic marketing : creating competitive advantage

West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.

Persistent link: https://www.econbiz.de/10003263483

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Ford, John B. - 2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...