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53
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53
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47
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36
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35
Kroeber-Riel, Werner
35
Rock, Bram de
35
Nevo, Aviv
34
Peitz, Martin
34
Dubé, Jean-Pierre
33
Chintagunta, Pradeep K.
32
Blundell, Richard W.
31
Mullainathan, Sendhil
31
Warlop, Luk
31
Zinman, Jonathan
31
Chandon, Pierre
30
Dräger, Lena
30
Pepels, Werner
30
Sethi, Suresh
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Spiller, Achim
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Haufe-Lexware GmbH & Co. KG
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Institute of Social and Economic Research (ISER), Osaka University
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Legends in consumer behavior
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1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
2
Der Konsument : Verbraucherbilder in
Werbung
, Konsumkritik und Verbraucherschutz 1945 - 1989
Gasteiger, Nepomuk
-
2010
Persistent link: https://www.econbiz.de/10003925571
Saved in:
3
Advertising
, society and consumer culture
Hovland, Roxanne
;
Wolburg, Joyce M.
-
2010
Persistent link: https://www.econbiz.de/10003908723
Saved in:
4
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and marketing,
advertising
and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
5
Values, lifestyles, and psychographics
Kahle, Lynn R.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004347392
Saved in:
6
Produktbeurteilung der Konsumenten : eine psychologische Theorie der Informationsverarbeitung
Bleicker, Ulrike
-
1983
Persistent link: https://www.econbiz.de/10004046785
Saved in:
7
Advertising
and Chinese society : impacts and issues
Cheng, Hong
(
ed.
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003878118
Saved in:
8
Der Einfluss von Schaufenstern auf die Erwartung der Konsumenten : eine explorative Studie
Fließ, Sabine
-
2007
Persistent link: https://www.econbiz.de/10013409332
Saved in:
9
The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close
(
ed.
)
-
2018
-
First edition.
, Scott A. Thompson -- Some unintended consequences for
consumers
-- Being yourself online : why facebook users display their …
Persistent link: https://www.econbiz.de/10013180035
Saved in:
10
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
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